Smokehouse

At Curnchy Lu Studio, we were thrilled to partner with Smokehouse, bringing our expertise to enhance their brand presence and engage their audience effectively. Here’s how we made an impact:


Branding

Smokehouse began its journey as the first BBQ restaurant in the city of Košice, and we were tasked with creating a compelling brand identity that would intrigue customers and introduce them to this exciting new culinary concept. Through a combination of eye-catching visuals and compelling narratives, we crafted a brand that resonated with both new and loyal customers. Every element, from the logo to the color palette, was designed to capture the restaurant's unique flavor and warm atmosphere, establishing Smokehouse as a must-visit destination for barbecue lovers.


Social Media Content

Understanding the importance of a robust online presence, we created engaging social media content focused on Instagram and Facebook Reels, showcasing the mouthwatering dishes and vibrant atmosphere of Smokehouse. Our strategy included high-quality photography, enticing food videos, and interactive posts that connected with followers and encouraged sharing. We emphasized storytelling to highlight the culinary craftsmanship behind each dish and fostered a community around the love of barbecue. In addition to online efforts, we executed offline campaigns that complemented our social media initiatives, ensuring a holistic approach to audience engagement.


Marketing Strategy

Our marketing strategy for Smokehouse was data-driven and customer-centric. We conducted thorough market research to identify target demographics and their preferences. This insight allowed us to create tailored marketing initiatives that spoke directly to the audience. By integrating traditional and digital marketing efforts, we ensured a cohesive approach that maximized reach and engagement.